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As an Uncertain 2026 Begins, Virtual Journeys Back to 2016 Become a Trend

Millions in their 20s and 30s share 2016 throwbacks amid rising political and technological upheaval, with experts noting nostalgia driven by recent global crises and AI advances.

  • Over the past few weeks, millions of users, especially in their 20s and 30s, have shared 2016 throwback photos on social media, with Maren Nøvdal noticing the trend in her feeds.
  • Experts say the nostalgia stems from shifts since 2016, including rising populism and polarization, and a generation coming of age about 2016, Janelle Wilson said.
  • Reusing 2016 aesthetics has involved sepia hues, dog filters and old music, with users relying on 'On This Day' archives and phone memories.
  • Nostalgia is driving vinyl and fashion consumers to revive 2016 trends like millennial pink, while social media users reflecting on past documentation say they wish they'd recorded more of their youth.
  • Broader anxieties about safety and technology inform the trend, with users citing U.S. and Taiwan safety worries and fears about AI blurring reality online.
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Associated Press NewsAssociated Press News
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As an uncertain 2026 begins, virtual journeys back to 2016 become a trend

The year is 2016. Somehow it feels carefree, driven by internet culture. Everyone is wearing over-the-top makeup.

·United States
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The nostalgia trend around 2016 is causing a stir. We, too, have traveled back to the past, looked at what moved Sylt in 2016, and noticed – some topics never change.

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Her Campus broke the news in on Wednesday, January 28, 2026.
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