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North West set to launch NOR11 fashion brand with Kim Kardashian, report says
- On Jan. 14, Kim Kardashian filed multiple trademark applications for NOR11 through KimYe's Kid Inc., according to the filings submitted to the U.S. Trade and Patent Office.
- The filings appear aimed at positioning North West, 12, to launch her own clothing and jewellery brand, with NOR11 likely blending her name's first three letters and age.
- The filings show three applications cover a wide range of products including dresses, footwear, hats, watches, jewellery, bags and cosmetic cases, with early hints seen on social media.
- Official records list Kim as the sole officer and Lou Taylor's address as the registered office, indicating formal business planning behind the project.
- Questions about Kanye's involvement remain unanswered amid criticism from Bianca Censori, as fans debate North's piercings and ethics of child-focused branding.
18 Articles
18 Articles
Kim Kardashian's daughter and rapper Kanye West has leapt into the business world with the launch of their brand "NOR11"
Kim Kardashian was promoted to the limelight with her mother's partly questionable PR actions. With her own daughter, the 45-year-old wants to do this differently – but also not quite differently.
Kim Kardashian Files Multiple Trademarks That Hint That North West Is Embarking on a Fashion Empire
The SKIMS founder and budding momager trademarked the company name "NOR11"Kim Kardashian and North West. Stefanie Keenan/GettyNEED TO KNOWKim Kardashian filed multiple trademarks for a fashion and accessories company NOR11, hinting that her daughter North West, 12, is starting her own brandNorth has come under fire for showing off a number of piercingsThe daughter of Kardashian and Kanye West has been unapologetic about her styleIt looks like No…
'KimYe's Kid' North West,12, launches fashion and jewelry brand · American Wire News
North West, the daughter of Kim Kardashian and Kanye West, has launched her own fashion and jewelry brand in spite of her arguably hideous taste in both. Kardashian has reportedly already filed trademark applications for the brand, NOR11, in multiple categories. This gives the 12-year-old her very own brand to grow and allows her to join the adults in her family in the fashion business. One of these trademarks will reportedly be for clothing and…
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