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Gov Stein Launches New Tourism Initiative for Western North Carolina

WESTERN NORTH CAROLINA, JUL 15 – Gov. Stein highlights recovery efforts as tourism supports 50,000 small businesses and Asheville Regional Airport serves about 2 million passengers annually, aiding economic rebound.

Summary by CBS 17
ASHEVILLE, N.C. (WJZY) — North Carolina Governor Josh Stein is kicking off a new tourism initiative for western North Carolina. He spoke Monday afternoon at the Asheville Regional Airport. The plan is called "Rediscover the Unforgettable". This initiative encourages visitors to hike our sweeping mountain views and visit shops and restaurants after Hurricane Helen's destruction disrupted the area's tourism industry. As Gov. Stein said Monday, wes…

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Spectrum Local News broke the news in United States on Monday, July 14, 2025.
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