Nonprofits face a tough funding landscape. They hope better storytelling will bring more donations
- Nonprofits are adapting to a challenging funding landscape by focusing on storytelling to connect with potential donors.
- Storytelling helps draw people in and fosters a connection to deeper truths about themselves and the issues at hand.
- An individual named Eggleton stated that good storytelling encourages people to support causes financially.
- Eggleton emphasized the importance of building empathy through stories during challenging times rather than using divisive arguments.
69 Articles
69 Articles
Nonprofits Face a Tough Funding Landscape. They Hope Better Storytelling Will Bring More Donations
Cindy Eggleton has always believed in the power of a story. But the CEO and co-founder of Brilliant Cities, a Detroit-based early childhood development nonprofit that supports learning in underserved communities, never expected someone to tell hers. And definitely not in a sleek documentary with a slick soundtrack and plenty of images of other Detroit institutions, such as General Motors, Diana Ross, and the historic Fox Theatre. “It’s never bee…
How nonprofits are turning to storytelling to bring more donations
Cindy Eggleton has always believed in the power of a story. But the CEO and co-founder of Brilliant Cities, a Detroit-based early childhood development nonprofit that supports learning in underserved communities, never expected someone to tell hers. And definitely not in a sleek documentary with a slick soundtrack and plenty of images of other Detroit institutions, such as General Motors, Diana Ross, and the historic Fox Theatre. “It’s never bee…

Nonprofits face a tough funding landscape. They hope better storytelling will bring more donations
Nonprofits are increasingly using storytelling to connect with donors. Cindy Eggleton, CEO of Brilliant Cities, participated in the "Nevertheless: The Women Changing the World" documentary series to honor her late mother.
ABC News: Nonprofits face a tough funding landscape. They hope better storytelling will bring more donations | ResearchBuzz: Firehose
ABC News: Nonprofits face a tough funding landscape. They hope better storytelling will bring more donations. “…as they face an increasingly uncertain funding landscape, nonprofits are focusing more on storytelling in outreach to donors – both big and small – and raising production values for videos and podcasts.”The post ABC News: Nonprofits face a tough funding landscape. They hope better storytelling will bring more donations first appeared o…
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