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Noiseless Design Arrives to Integrate the Kitchen Into the Social Area

Summary by Globo
Bertha Fernandes and Jorge Giordan, of Whirlpool, who is betting on less striking products: "quiet luxury" Keiny Andrade/Valor Manufacturers of appliances are investing in straight lines design, floor finish and coatings that camouflage in the store. The goal is that the equipment is imperceptible, but without losing the purpose of making the daily routine easier for the consumer. No aesthetic or functional noise. With the definitive integration…

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Bertha Fernandes and Jorge Giordan, of Whirlpool, who is betting on less striking products: "quiet luxury" Keiny Andrade/Valor Manufacturers of appliances are investing in straight lines design, floor finish and coatings that camouflage in the store. The goal is that the equipment is imperceptible, but without losing the purpose of making the daily routine easier for the consumer. No aesthetic or functional noise. With the definitive integration…

·Brazil
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Globo broke the news in Brazil on Wednesday, July 8, 2026.
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