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No, you can’t have that frame

Summary by Insight
What the customer wants in a frame will not necessarily be suited to the prescription they end up with. Images: Jacobus Boshoff.Jacobus Boshoff on why a good optical dispenser sometimes needs to dish out the harsh truth, and why frame choice starts with a prescription. Jacobus Boshoff. Picture this: Mrs Fancypants, a new patient at your practice, arrives driving a very flash car. She sports a diamond the size of a cricket ball on a ring and an e…
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Insight broke the news in on Saturday, July 12, 2025.
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