US Edition
American Rebrands as Power Conferences Reload
CHARLOTTE, NORTH CAROLINA, JUL 21 – The American Conference dropped "Athletic" and AAC acronym, introducing Soar the Eagle as the first live collegiate conference mascot and promoting a "Built to Rise" slogan.
- On July 21, 2025 in Irving, Texas, The American Conference launched its brand modernization, dropping 'Athletic' from its name, retiring the AAC acronym and unveiling its mascot 'Soar', PRNewswire reported.
- Over the past year, Commissioner Tom Pernetti reported that the rebrand followed community input, eliminating confusion amid realignment chaos and tradition upheaval.
- On July 24 at Football Media Days in Charlotte, a revamped website will debut alongside a new angular 'A' wordmark and the motto 'Built to Rise.'
- Commissioner Tim Pernetti said the new branding elements will create revenue for the league, adding that `we’re going to compete our rear end off` and that a 30-second PSA titled 'Built to Rise' will debut on July 24.
- Beyond the Group of 5, the rebrand positions the conference as a stable, focused option with a strong football identity, aiming to redefine its long-term strategic position.
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47 Articles
News & RecordReposted by 
Winston-Salem Journal
Winston-Salem JournalAAC rebrands as American Conference
The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly changing college-sports landscape.
·Cherokee County, United States
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Rockdale Citizen & Newton CitizenReposted by 
Marietta Daily Journal
Marietta Daily JournalAAC introduces new name: American Conference
The American Athletic Conference is losing part of its name, announcing Monday it is rebranding as the American Conference.
·Georgia, United States
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Associated Press News+13 Reposted by 13 other sources
AAC rebrands as American Conference in move designed to fuel growth in changing college landscape
The American Athletic Conference is rebranding itself as the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly changing college-sports landscape.
·United States
Read Full Article
Coverage Details
Total News Sources47
Leaning Left11Leaning Right2Center14Last UpdatedBias Distribution52% Center
Bias Distribution
- 52% of the sources are Center
52% Center
L 41%
C 52%
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