No, Kai Cenat Did Not Lose His Nike Deal Because He Talked About Faith

No, Kai Cenat Did Not Lose His Nike Deal Because He Talked About Faith

If you’ve been in Christian social media circles this week, you’ve probably seen posts from accounts saying that Twitch star Kai Cenat lost his lucrative Nike partnership due to talking about his faith on his streams. The claim started after a July 16 livestream in which Cenat talked about “learning to say no” to brand deals that didn’t align with his values. That single comment spiraled into a flood of TikTok and Instagram posts, some with hund…