NM tourism revenue up, despite drop in total visitors

New Mexico attracting more international tourists amid nationwide drop

Statistics show New Mexico has outperformed the U.S. average in international tourist visits since COVID-19.

New Mexico Tourism agency reports rise in international travel, bucking national trend

The number of international travelers visiting New Mexico increased in 2025, deviating from the national trend, the New Mexico Tourism Department said in a news release Wednesday. An estimated 760,000 international travelers visited the state last year, an approximate 1.1% increase over the prior year, according to a report published by travel research firm Tourism […]

NM tourism revenue up, despite drop in total visitors

New Mexico’s tourism industry brought in nearly $8.8 billion last year, even as total visitor numbers dipped.

Tourism Boost? New Mexico Welcomed 760,000 International Visitors in 2025 Despite Nationwide Decline

New Mexico remains a popular destination for international travelers, with the state welcoming about 10,000 more foreign visitors in 2025.