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Nissan May Build Honda Trucks in U.S. Plant as Tariff Pressure Mounts

CANTON, MISSISSIPPI, JUL 11 – Nissan aims to increase factory utilization by producing Honda-branded pickups at its underused Canton plant amid U.S. tariff challenges, with capacity at just 57%, sources said.

  • On July 12, 2025, reports stated Nissan may build Honda pickup trucks at its Canton, Mississippi plant for the U.S. market.
  • This potential collaboration arose after Nissan and Honda ended merger talks earlier this year amid tariff pressures and financial struggles.
  • Nissan faces massive losses, a $4.5 billion net loss last fiscal year, and underutilized U.S. plants, while Honda seeks to expand its small pickup segment.
  • Nissan will produce trucks sold under the Honda brand, possibly based on Nissan's body-on-frame platform, which could improve profitability for both automakers.
  • Though no decisions have been made and both companies said they have nothing to announce, this strategic move could boost Nissan's factory use and Honda's U.S. product lineup.
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Nikkei broke the news in Japan on Friday, July 11, 2025.
Sources are mostly out of (0)