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Nio CEO Likens Firefly Brand Appeal to Apple’s iPhone in Bid for Broader Reach
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Nio CEO Likens Firefly Brand Appeal to Apple’s iPhone in Bid for Broader Reach
Chinese EV maker Nio Inc. is positioning its Firefly brand as more than just an entry-level vehicle line — with the group’s founder and CEO William Li comparing the brand’s cultural appeal to Apple’s iPhone. The remarks were made during a virtual interview conducted over the weekend as part of the 18th Xuanyuan Automotive Blue Book Forum in Guangzhou. Li said Firefly was designed around the idea of “glowing with its own light,” targeting a broad…
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