Nintendo veteran confirms it told off Amazon over 'obscene' business strategy

Nintendo veteran confirms it told off Amazon over 'obscene' business strategy

Reggie Fils-Aimé has been at it again. The big bruiser of an executive was boss of Nintendo of America from 2006 to 2019, and became the unlikely face of Nintendo for a spell thanks to his prowling, confident, meme-ready presentations at E3. Now retired, he loves to dine out on anecdotes about his successes there — and this week, he's been bragging about the time he showed Amazon the door.