The Nintendo Switch 2 Is the Fastest-Selling Gaming Hardware in U.S. History
UNITED STATES, JUL 23 – The Nintendo Switch 2’s launch drove a 249% increase in U.S. hardware spending to $978 million, setting new records for console and accessory sales, data from Circana shows.
- Nintendo released the Switch 2 on June 5, 2025, and it became the fastest-selling gaming console in U.S. history during its launch month.
- This record followed the original Switch's success and surpassed the PlayStation 4's November 2013 launch sales of 1.1 million units.
- In its debut month of June, the Nintendo Switch 2 moved 1.6 million units in the U.S., driving unprecedented consumer spending on hardware and accessories, highlighted by the introduction of a new console and game bundle.
- Analyst Mat Piscatella noted the Switch 2's launch month sales are the highest for any U.S. video game hardware, while 82% of buyers purchased Mario Kart World.
- This success boosted June's gaming market with a 6% content spending increase, but sustaining demand will depend on supply and exclusive software releases.
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It could have surpassed the PlayStation 4's peak by an order of magnitude.
Nintendo Switch 2: Already Beating the PlayStation 4’s Record!
In the United States, the Nintendo Switch 2 has achieved a feat that the PlayStation 4 couldn’t manage a decade ago. It has become the fastest-selling gaming hardware in US history. According to Mat Piscatella, Circana’s managing director and analyst, it decisively beat the previous record holder, the PlayStation 4, which sold 1.1 million units at its debut, with 1.6 million units sold in the US. Piscatella confirmed that the Switch 2 is firml…
As in Japan, the Nintendo Switch 2 starts very strong in the United States with a very strong first month, despite its price.
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