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The Nintendo Switch 2 Is the Fastest-Selling Gaming Hardware in U.S. History

UNITED STATES, JUL 23 – The Nintendo Switch 2’s launch drove a 249% increase in U.S. hardware spending to $978 million, setting new records for console and accessory sales, data from Circana shows.

  • Nintendo released the Switch 2 on June 5, 2025, and it became the fastest-selling gaming console in U.S. history during its launch month.
  • This record followed the original Switch's success and surpassed the PlayStation 4's November 2013 launch sales of 1.1 million units.
  • In its debut month of June, the Nintendo Switch 2 moved 1.6 million units in the U.S., driving unprecedented consumer spending on hardware and accessories, highlighted by the introduction of a new console and game bundle.
  • Analyst Mat Piscatella noted the Switch 2's launch month sales are the highest for any U.S. video game hardware, while 82% of buyers purchased Mario Kart World.
  • This success boosted June's gaming market with a 6% content spending increase, but sustaining demand will depend on supply and exclusive software releases.
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It could have surpassed the PlayStation 4's peak by an order of magnitude.

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As in Japan, the Nintendo Switch 2 starts very strong in the United States with a very strong first month, despite its price.

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Gamespot broke the news in United States on Wednesday, July 23, 2025.
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