Nintendo president says the Switch 2's lower than expected sales forecast is due to its high price, not US tariffs

Switch 2 Forecast Falls Flat as Nintendo Admits High Price Tag Could Hurt Sales

Nintendo may be worried about Switch 2 sales numbers. The Japanese video game company is signaling a more cautious outlook for its next console generation. In a newly published English translation of its end-of-year financial Q&A, Nintendo President Shuntaro Furukawa directly addressed why the company has set a 15 million unit sales target for the Nintendo Switch 2's first fiscal year—a figure that has raised eyebrows among investors and fans al…

Even Nintendo thinks the Switch 2 is expensive — but it's not due to tariffs

Nintendo president Shuntaro Furukawa said the Switch 2's higher price contributes to a lower sales forecast.

Nintendo says its low-balled Switch 2 forecast is about price, not tariffs

Last week, Nintendo predicted it would sell 15 million Switch 2 consoles in its current financial year. This would actually be a fantastic result — equalling Switch, and just about any console you care to mention — but analysts called the figure “conservative” and “on the low side.” That’s just how high the expectations for Switch 2 sales are. The consensus was that Nintendo’s conservative estimate was due to uncertainty around President Donald …

Nintendo president says the Switch 2's lower than expected sales forecast is due to its high price, not US tariffs

Nintendo president Shuntaro Furukawa has said the low sales prediction for the Nintendo Switch 2 is due to the console's high price point.

Nintendo Switch 2 Gets Premium Price, Launch Boost via Bundles

In a recent revelation that has sent shockwaves of excitement and apprehension both among enthusiasts and industry watchers, Nintendo President Shuntaro Furukawa admitted that the new heir to the Nintendo Switch—informally referred to as “Switch 2″—will be priced at a “relatively high” level relative to its predecessor. But Furukawa was quick to emphasize that marketing […]

While the Nintendo Switch 2 is due to be released on June 5, 2025, Nintendo's president, Shuntaro Furukawa, explained why the console's sales forecasts could be below market expectations....