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Nintendo officially set to bring new My Mario toys and collectibles stateside next month

My Mario offers interactive toys and apparel for young children and parents, with a free app launch on Switch and mobile devices, available starting Feb. 19, 2026.

  • Nintendo announced the U.S. debut next month with app and store rollouts on Feb. 19, offering My Mario games at Nintendo NEW YORK and Nintendo SAN FRANCISCO plus free downloads on Apple App Store, Google Play, and Nintendo eShop.
  • Last year, My Mario debuted in Japan, leading to a U.S. rollout announcement; Nintendo describes the collection as curated experiences for young children and parents featuring Mario, Luigi, Princess Peach and Yoshi.
  • Product details show Mario & Friends Wood Block Set and Mario Wood Block Set , along with apparel, plush, bath toys, and a Penguin Random House board book.
  • Select My Mario products will be available at select retailers nationwide later this spring, and Nintendo says new items will be released "regularly" throughout the year.
  • The My Mario app features an interactive 3D Mario head that reacts to pokes and tugs, while the stop-motion series `It's Me, Mario!` streams on the My Mario website and Play Nintendo YouTube channel.
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Gamespot broke the news in United States on Thursday, January 8, 2026.
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