Nintendo's Anti-Scalper Measures Hit Japan, With Yahoo Auctions Banning All Switch 2 Console Listings
- Nintendo partnered with Mercari, Yahoo Auctions, and Rakuten Rakuma in Japan to ban unauthorized Nintendo Switch 2 listings starting June 5, 2025.
- The partnership aims to prevent scalping and price gouging caused by high demand and scalpers listing consoles at inflated prices before and after launch.
- Nintendo received 2.2 million pre-order lottery applications but warned many fans will miss out despite efforts to meet demand with proactive production.
- Yahoo Auctions labeled Switch 2 as a prohibited item due to its potential to disrupt trading, enforcing immediate removal and possible account suspensions for listings.
- Nintendo’s measures reflect ongoing struggles against scalping and suggest Japan’s cooperation model could inform future global anti-scalping efforts.
21 Articles
21 Articles
Nintendo solved the scalper problem for Switch 2 — but not for everyone
For gaming fans, a console release can be a stressful time. There are the fights against bots and DDoS levels of internet traffic to secure a pre-order at random and ungodly times, and/or the need to mentally prepare to camp outside a retailer. The experience has become rotten in large part due to scalpers, who purchase items with the intent to resell at a huge markup. While seasoned veterans are used to these dynamics, the experience doesn’t ha…
Nintendo partners with third-party websites to stop Switch 2 scalpers
It is as inevitable as a sunrise that in the hours after the Switch 2 launch next week, third-party sites like eBay will be filled with listings for the new console. But in Japan, Nintendo has announced a new partnership with Japanese third-party retail sites to combat fraudulent Switch 2 listings. Mercari, Yahoo Auctions and Yahoo Flea Market, and Rakuten Rakuma are the participating websites that will, according to a machine translation of Nin…
Nintendo's Anti-Scalper Measures Hit Japan, With Yahoo Auctions Banning All Switch 2 Console Listings
With the demand for the Switch 2 console far exceeding supply, Nintendo has announced it is working with three of Japan’s major online marketplaces to tackle Switch 2 resales. Restrictions vary depending on the marketplace, but Yahoo Auctions/Yahoo Flea Market has gone so far as to ban all Switch 2 console listings for the foreseeable future.According to Nintendo Japan’s official statement, the video game giant is collaborating with Mercari Inc.…
According to the IFT, 26 percent opt for digital versus physical versions. Nintendo started a strategy before resellers days prior to the release of the Switch 2. 39 percent of players play several times a week. A few days after the global release of the expected Switch 2, Nintendo has initiated an unprecedented strategy to stop online resale, although for the time being, limited exclusively to the Japanese market. According to the IFT, at least…
Nintendo takes out great ways to prevent scalpers from making money on the backs of honest players.
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