US Edition
Former Nintendo Employees Say the Rise of Mobile Gaming Caused "Genuine Fear" in Nintendo Execs
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5 Articles
Nintendo Feared For Company's Future During Rise Of Mobile Gaming Era, Former Marketing Lead Says
See full bio Shahmeer Sarfaraz I’ve previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, I love to devoutly keep up with the latest gaming and entertainment industries. I have a Bachelor’s Degree in Computer Science and years of experience reporting on games and breaking exclusive stories. Besides my passion for gaming journalism, I love spending my leisure time farming away in Stardew Valley. VGC, IGN…
Nintendo has long been seen as an unwavering icon of the gaming industry, having survived numerous crises. However, as former Nintendo of America PR manager Krysta Young admitted, there was a moment when the company’s confidence was shaken. In the Kit and Krysta podcast, she said that she first noticed fear among management when mobile games began to attract the attention of children. A vivid memory remains of one of... The post Nintendo was sho…
It seems that we have new statements about mobile phones and Nintendo. On the web you can review the 110 best Nintendo Switch games in 2025, but now we have different news. During the boom of mobile games, Nintendo executives felt a real fear when they saw very young children playing loosely on devices like the iPad, thinking it was the end of portable consoles. So have Kit Ellis and Krysta Yang, former members of the Nintendo team in the USA, s…
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