‘Nikko’ Cut From New Name of $260 Billion Japanese Asset Manager

‘Nikko’ Cut From New Name of $260 Billion Japanese Asset Manager

Nikko Asset Management Co. is changing its name to Amova Asset Management Co., removing “Nikko” for the first time since it was founded in 1959 in a sign the company is willing to leave familiar ground to expand globally.

Nikko AM becomes Amova AM

Nikko Asset Management has rebranded as Amova Asset Management, effective today (1 September). In an announcement last year, Nikko AM, which started in 1959 in Japan, said the name change reflects the firm’s global growth strategy. Through subsidiaries and affiliates, the firm has a presence in 11 countries and regions with headquarters in Tokyo. The new name ‘Amova’ is an amalgam of its key concepts, the firm said. The first two letters ‘Am’ st…

Amova AM name officially replaces Nikko AM

Amova Asset Management is the new name of Japan headquartered Nikko Asset Management, which has officially taken effect as of 1 September, 2025, including a new logo and branding. Launched in 1959, the manager counts some $260bn of assets under management. According to a statement from the company, the new name consists of three concepts:

‘Nikko’ cut from new name of US$260 billion Japanese asset manager

Nikko Asset Management is changing its name to Amova Asset Management, removing “Nikko” for the first time since it was founded in 1959 in a sign the company is willing to leave familiar ground to expand globally.

Nikko AM officially renames to Amova Asset Management

Nikko Asset Management will no henceforth be known as Amova Asset Management following a rebrand which takes effect today, 1 September.Specifically, the firm explained that the ‘Am’ stands for the core asset management business, whilst the ‘mov’ represents movement with the changing investment landscape.In addition, the ‘ova’, from the Latin nova, refers to newness – including expansion into new frontiers, and new innovations.The rebrand – initi…