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Super Bowl 2025: Jordan Chiles Claps Back at Olympic Bronze Medal Controversy in Nike Ad

Jordan Chiles appeared in a Nike ad during the Super Bowl on Feb. 9, alongside athletes like Caitlin Clark and A'ja Wilson, addressing her Olympic bronze medal controversy.
Chiles' bronze medal was stripped by the International Olympic Committee due to a late appeal, leading her to file an appeal with the Federal Supreme Court of Switzerland.
Nike's ad, directed by Kim Gehrig, focuses on women athletes and their impact on sports, marking Nike's first Super Bowl commercial since 1998.
The ad aims to increase visibility for women's sports, which will constitute an estimated 20% of all sports coverage this year, up from 6% in 2019.

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E! News

Super Bowl 2025: Jordan Chiles Claps Back at Olympic Bronze Medal Controversy in Nike Ad

Give Jordan Chiles a gold medal in shade. The Olympic gymnast appeared in an empowering ad for Nike during the 2025 Super Bowl Feb. 9, which also featured fellow athletes Caitlin Clark, A’ja...

14 days ago·United States

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Sydney Morning Herald

Women dominate in Nike's empowering Super Bowl ad

A host of female athletes and Olympians star in Nike's Super Bowl ad 'So Win'.

14 days ago·Sydney, Australia

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Uproxx

Nike’s ‘So Win’ Campaign Was One Of The Super Bowl’s Best Commercials

The Super Bowl has become the launching pad for new ad campaigns, as brands have begun creating increasingly elaborate commercials with A-list celebrities and over-the-top budgets (that, at this point, often make little to no sense). Nike went in a different direction with their first Super Bowl ad campaign in nearly 30 years, as the sneaker and apparel giant had a Super Bowl commercial for the first time since 1998 and used it to focus on women…

14 days ago

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Outkick

Nike, Which Supports Males In Women's Sports, Airs Super Bowl Ad Featuring Caitlin Clark, Female Athletes

Nike, the largest sportswear company in the world, decided to air an ad during the Super Bowl for the first time in more than 25 years. It elected to feature only female athletes, such as Caitlin Clark, in an apparent attempt to show its support for women's sports. However, if Nike really wanted to support women's sports, it would speak out against allowing males to compete against girls and women, like it does when it comes to alleged racism. E…

14 days ago·Nashville, United States

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Adweek

Nike's Super Bowl Ad Puts Women Athletes Center Stage on a Male-Dominated Field

As Nike plots its comeback, the brand celebrates women athletes changing the game in its first Super Bowl ad since 1998.

14 days ago

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The Spun

Legendary WNBA Star Reacts To Caitlin Clark's Super Bowl Commercial

Caitlin Clark’s Best Pre-Game Outfits (1:06) Caitlin Clark joined a loaded cast of star female athletes in Nike's powerful Super Bowl ad.For the first time in 27 years, Nike aired a commercial during the Super Bowl. Titled "So Win," the one-minute spot featured Clark, A'ja Wilson, Sabrina Ionescu, JuJu Watkins, Sha'Carri Richardson, Jordan Chiles, Aryna Sabalenka, Alexia Putellas, and Sophia Smith Wilson, Narrated by Doechii, the video encourag…

13 days ago·Los Angeles, United States

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