Nike Products to Amazon for First Time Since Pandemic
- Nike is set to start offering its products again on Amazon’s U.S. Platform after having withdrawn from the marketplace in 2019.
- Nike ceased its wholesale sales through Amazon in 2019 to prioritize direct customer engagement and maintain better control over the purchasing experience.
- The new agreement expands Nike’s marketplace presence, including partnerships with Amazon and other retailers like Printemps and Urban Outfitters.
- Amazon will source a wider Nike product range and stated, "We value independent sellers" while providing transition time for overlapping inventory.
- Nike’s return to Amazon forms part of CEO Elliott Hill’s strategy to reverse sales declines and grow through expanded retail channels.
27 Articles
27 Articles
Nike returns to sell footwear, apparel on Amazon for the first time since 2019
Nike will return to selling apparel and shoes on the Amazon platform in the U.S.The athleticwear company told FOX Business it was "investing in our marketplace to ensure we’re offering the right products, best services, and tailored experiences to consumers wherever and however they choose to shop."That effort, Nike said, includes "expanding to new digital accounts," such as Amazon in the U.S., as well as "new physical partners like Printemps, e…
Nike to start selling its products directly on Amazon’s US website again
Nike is going to start selling its products directly on Amazon’s U.S. website for the first time since 2019 as the company looks for more ways to bring goods to customers and boost sales.Nike, which sells footwear, clothing and other items, cut ties with Amazon at a time when the online retailer was trying to lure big brands to its website. While Nike stopped selling its sneakers and athletic gear directly to Amazon in 2019, Nike’s goods were st…

Nike to start selling its products directly on Amazon's US website again
Nike is going to start selling its products directly on Amazon’s U.S. website for the first time since 2019 as the company looks for more ways to bring goods to customers and boost sales.
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