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Nike Products to Amazon for First Time Since Pandemic

  • Nike is set to start offering its products again on Amazon’s U.S. Platform after having withdrawn from the marketplace in 2019.
  • Nike ceased its wholesale sales through Amazon in 2019 to prioritize direct customer engagement and maintain better control over the purchasing experience.
  • The new agreement expands Nike’s marketplace presence, including partnerships with Amazon and other retailers like Printemps and Urban Outfitters.
  • Amazon will source a wider Nike product range and stated, "We value independent sellers" while providing transition time for overlapping inventory.
  • Nike’s return to Amazon forms part of CEO Elliott Hill’s strategy to reverse sales declines and grow through expanded retail channels.
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Associated Press NewsAssociated Press News
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Nike to start selling its products directly on Amazon's US website again

Nike is going to start selling its products directly on Amazon’s U.S. website for the first time since 2019 as the company looks for more ways to bring goods to customers and boost sales.

·United States
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  • 75% of the sources are Center
75% Center
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CNBC broke the news in United States on Wednesday, May 21, 2025.
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