Nike to Raise US Prices and Return to Amazon as Tariffs Impact Costs
- Nike announced it will raise prices on various footwear, apparel, and equipment starting as soon as this week in the U.S..
- The price increases follow tariff hikes introduced under President Donald Trump's trade policies affecting imports from China and Vietnam.
- Nike is selectively raising prices by $2 to $10 on adult products, while maintaining current prices on kids' items and Jordan apparel.
- Prices for footwear priced $100 to $150 will increase by up to $5, and items above $150 may rise $10 according to sources familiar with the plan.
- These adjustments aim to offset tariff impacts amid profit pressures, with Nike cautious about families' budgets especially around the upcoming fall season.
124 Articles
124 Articles
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Nike comes back to Amazon following a six year absence
Nike is heading back to Amazon. The sneaker company will soon begin selling products directly through the platform, according to reporting by The Information. This hasn't happened since 2019, when Nike left Amazon to move toward a "more direct, personal" retail experience. That's not the only reason Nike abandoned the online retail giant after just two years on the platform. The shoe manufacturer partly blamed the decision on Amazon's inability …
Nike Preps Price Hikes While Planning Return to Amazon
Photo by Thomas Serer via UnsplashThis story was originally published on The Daily Upside. To receive delivering razor sharp analysis and perspective on all things finance, economics, and markets, subscribe to our free The Daily Upside newsletter.Nike’s brand of champions has lately been more akin to the hapless Cleveland Browns, whose jerseys the company provides as part of its NFL partnership. On Thursday, news broke that the iconic shoe giant…
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