Nike Gets Booted From S&P 100 After Losing 80% of Its Value
The company has lost more than $200 billion since its 2021 peak as scandals, missed trends and retail pullbacks eroded its market value.
- S&P Dow Jones Indices announced last week that Nike will be removed from the S&P 100 effective September 21, with Dell Technologies, Palo Alto Networks, Arista Networks, and Sandisk replacing it in the index.
- This removal caps an 18-year run following a slide that wiped roughly $200 billion from Nike's market capitalization since 2021; stock has dropped over 40% in 2026 alone.
- Greater China sales shrank 17% in the most recent quarter as CEO Elliott Hill focused on rebuilding wholesale relationships; the company posted $46.4 billion in fiscal 2026 revenue, down 2%.
- Nike sent an internal memo to executives clarifying it remains in the S&P 500, stating the move "does not affect our business, strategy, operations, or public listing."
- Competitors like Deckers Outdoor and On Holding are seizing market share with gross margins of 57% and 65% respectively, while management guides fiscal 2027 revenue to decline in low to mid-single digits.
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BizTocNike Gets Booted From S&P 100 After Losing 80% of Its Value
Nike (NYSE:NKE) faces mounting structural pressure, and here’s exactly why. Effective Sept. 21, the stock is being dropped from the S&P 100 after an 18-year run, capping a slide that has wiped roughly $200 billion from the market cap. It remains in the S&P 500, but the message is the same: shares are down 75.21% […]
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