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Nike to cut 775 employees as it accelerates ‘automation’ at U.S. distribution centers

Nike is cutting 775 jobs mainly in Tennessee and Mississippi distribution centers to streamline operations and accelerate automation as part of its turnaround strategy.

  • Nike is laying off 775 employees, primarily impacting distribution center roles in Tennessee and Mississippi.
  • The layoffs are part of Nike's efforts to boost profits and accelerate its use of automation.
  • Nike has undergone several rounds of layoffs in recent years as it tries to regain market share and refocus its brand on core sports.
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The brand intends to remove 775 jobs in order to face increasingly tough competition. The distribution centres in Tennessee and Mississippi will be the most affected. Nike wants to accelerate automation, increase its profits and become the world's first brand of sportswear.

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Bloomberg broke the news in United States on Monday, January 26, 2026.
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