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Nike teams up with Kim Kardashian shapewear brand Skims as it looks to reach more women

Nike is partnering with Kim Kardashian's brand Skims to create a new line of activewear named NikeSKIMS, aimed at women consumers.
The partnership is also viewed as a potential growth opportunity for Skims, valued at $4 billion, which gives it access to Nike's manufacturing and development resources.

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The Hollywood Reporter

Kim Kardashian and Nike Set to Launch New Crossover Brand: NikeSkims

Nike and Skims announce joint brand: NikeSkims. The women's fitness and activewear label will launch in the U.S. in spring 2025 and globally in 2026.

4 days ago·Los Angeles, United States

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Kim Kardashian partners with Nike on new Skims brand

Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.NikeSKIMS will combine Nike’s "world-class approach to advanced innovation, sport science and athlete insights" with Skims’ "signature style and inclusive solutions for every body" to bring an "entirely new look of training and fitness" for women to market, Nike said. Fans of both brands can expect Nike and Sk…

4 days ago·United States

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The Independent

Skims and Nike have just unveiled an entirely new brand

Skims and Nike have announced an entirely new brand for stylish sportswear. Here's everything you need to know about NikeSKIMS, plus when it launches

4 days ago·London, United Kingdom

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Nike’s stock is the Dow’s best performer today, after joining forces with Kim Kardashian

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.

4 days ago·United States

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A partnership with Kim Kardashian is Nike’s best idea since swapping its CEO

Nike shares spring higher after the athletic giant announced a first-of-its-kind partnership with Kim Kardashian’s Skims....

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The Globe & Mail

Nike partners with Kim Kardashian’s Skims for new women’s athleisure brand in U.S.

Nike said on Tuesday the new brand, called NikeSKIMS, would include training apparel, footwear and accessories for women

4 days ago·Canada

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Vogue Business broke the news in 4 days ago on Tuesday, February 18, 2025.

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