Nike’s First Indian Design Collaboration Nods to a 5,000-Year-Old Tie-Dyeing Technique

Nike’s first Indian design collaboration nods to a 5,000-year-old tie-dyeing technique

Created alongside Delhi-based NorBlack NorWhite, the collection celebrates “culture and craftsmanship” in India, where Nike has often struggled to make commercial inroads.

Nike taps Indian design duo in historic collaboration to 'invite women into sport' - The Mirror

Nike's historic collaboration with Indian designer brand NorBlack NorWhite seeks to turn the brand's performance pieces into "symbols of cultural connection" and will be "steeped in Indian culture".

Nike and NorBlack NorWhite Release Indian-Inspired Collection

© NIKE Nike and NorBlack NorWhite have come together to release a new collection shaped by movement, culture, and the energy of Indian craftsmanship. The line includes apparel, footwear, and a cross-body bag, all designed to support women with confidence and comfort across sport and everyday life. NorBlack NorWhite began with a commitment to the crafts of India, and that same approach carries into this partnership. “Our NorBlack NorWhite journey…