Last month, Nike gathered its employees at the headquarters of Beaverton (Oregon) to celebrate the “founder’s week,” a new tradition designed to motivate staff and honor the company’s origins. A day of free drinks and the presence of figures such as Serena Williams were enough for employees to fill the event. Even Phil Knight, the 88-year-old co-founder, was shown by the offices. But in the midst of the festive atmosphere there was a sense of ur…
Last month, Nike gathered its employees at the headquarters of Beaverton (Oregon) to celebrate the “founder’s week,” a new tradition designed to motivate staff and honor the company’s origins. A day of free drinks and the presence of figures such as Serena Williams were enough for employees to fill the event. Even Phil Knight, the 88-year-old co-founder, was shown by the offices. But in the midst of the festive atmosphere there was a sense of ur…