Nike Stumbles in His Attempt to Straighten the Course: “We Are a Mark Based on Victory, but Victory Must Be Won”

El Pais

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Last month, Nike gathered its employees at the headquarters of Beaverton (Oregon) to celebrate the “founder’s week,” a new tradition designed to motivate staff and honor the company’s origins. A day of free drinks and the presence of figures such as Serena Williams were enough for employees to fill the event. Even Phil Knight, the 88-year-old co-founder, was shown by the offices. But in the midst of the festive atmosphere there was a sense of ur…