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Nike Layoffs Affect Technology Division, Reports Say
- Nike announced layoffs within its technology division on Monday, May 19, 2025, as part of a larger restructuring initiative, though the company has not revealed the precise number of employees impacted.
- The layoffs follow CEO Elliott Hill's October 2024 appointment aimed at reversing stagnating sales and competitive losses to trendier rivals.
- Nike plans to outsource some technology functions to third-party vendors to streamline operations and prioritize efficiency and innovation.
- Nike’s stock is down 18% year-to-date amid lowered revenue forecasts and investor skepticism about its turnaround, as analyst Sarah Jenkins noted intense market competition.
- These changes highlight Nike’s effort to balance cost-cutting with strategic investment, though the long-term impact on innovation and corporate culture remains uncertain.
13 Articles
13 Articles
Nike, Which Has Been Struggling with Poor Performance, Is Also Facing a Cold Wind… “Technology Sector Restructuring”
(Seoul = Yonhap News) Reporter Moon Gwan-hyun = Nike, the world's largest sports brand struggling with poor performance, is downsizing its technology division and cutting back on personnel, according to Bloomberg News...
How To Come Back After A Layoff
This article is crossposted from IEEE Spectrum’s careers newsletter. Sign up now to get insider tips, expert advice, and practical strategies, written in partnership with tech career development company Taro and delivered to your inbox for free!Last week, Microsoft laid off 6,000 employees—3 percent of its workforce—bringing the number of tech employees that have already been laid off in 2025 to nearly 60,000, according to layoffs.fyi. In a futu…
Nike Slashes Tech Jobs as America’s Largest Shoe Giant Streamlines for the Future
According to reports, Nike, the biggest footwear manufacturer in America, is cutting employees in its technology branch. The corporation has acknowledged the layoffs, according to Reuters, but it has not yet revealed how many staff would be affected.The corporation disclosed that the layoffs are a component of a larger restructuring initiative. According to the article, the business has announced that it will contract with other contractors to h…
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