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Why Nike Is Trying to Reignite Its Sportswear Business with a Hoodie

The line was developed with feedback from more than 300 women and includes tops and bottoms in two fits and three weights.

Summary by Retail Dive
Studio Fleece, the retailer’s latest line, aims to recreate a series of wardrobe staples for women, Nike’s Jill Gonzalez told Retail Dive.

2 Articles

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Nike Introducing Studio Fleece Collection

Discover Nike's Studio Fleece: innovative fleece staples in varied fits, weights & lasting colors, designed for comfort, style & durability.

·New York, United States
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Retail DiveRetail Dive
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Why Nike is trying to reignite its sportswear business with a hoodie

Studio Fleece, the retailer’s latest line, aims to recreate a series of wardrobe staples for women, Nike’s Jill Gonzalez told Retail Dive.

·Boston, United States
Read Full Article
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Retail Dive broke the news in Boston, United States on Thursday, July 30, 2026.
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