Nike Launches 'Why Do It?' Slogan, Featuring LeBron James, Caitlin Clark and Other Sports Icons

Nike launches 'Why Do It?' slogan, featuring LeBron James, Caitlin Clark and other sports icons

The "Just Do It" tagline gets a refresh after 37 years.

Nike debuts ‘Why Do It?’—CMO Nicole Graham on evolving ‘Just Do It’ for today’s athletes

Graham says the Wieden+Kennedy effort can be an antidote to the young people’s doubts, fears and embarrassments.

Nike Has a New Slogan for the Anxious Generation: Why Do It?

The ad, narrated by Tyler, the Creator, changes Nike's iconic Just Do It tagline.

Nike has a new slogan, and it’s coming for Gen Z’s cringe culture

Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an iconic global brand. Now almost 40 years later, Nike is aiming to remind a new generation what “Just Do It” actually means. The brand’s newest campaign is called “Why do it?”, and it takes aim at the pervasiveness of cringe culture, which often frames earnest effort as un…

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

The brand is working to realign around sports and encourage young athletes in a climate marked by sociopolitical contention and economic pressure.