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Nike Praised for Pro-Family ad After Criticism over Woke Ads: ‘More of This’

On Monday, Nike's marketing department released a pro-family sports ad celebrating fatherhood and family, following Scottie Scheffler's win at the 2025 British Open at Royal Portrush.
In April 2023, Nike's collaboration with Dylan Mulvaney sparked criticism, and early 2024 cuts of 740 employees at its Oregon headquarters underscored pressure to recalibrate its brand identity.
Financial data show Nike’s stock plunging 65%, with a 10% revenue drop and an 86% net income collapse as of July 2025.
Sports fans were quick to praise, with C.Jay Engel saying, `Thank you, Nike. Keep it up and I will start wearing your brand again!`
With the collapse of DEI and the woke agenda having paved the way for a pro-family revival and national pride, this shift—now reflected in Nike’s pivot—aligns with an Overton Window expected to stay center-right through the decade.

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18 Articles

The Federalist

Right

Nike's Scottie Scheffler Dad Ad Signals A Cultural Vibe Shift

The path forward isn’t paved with more slogans, more division, or more social experiments — it’s built on the foundation of family.

2 days ago·Washington, United States

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CONCERNED WOMEN FOR AMERICA

Far Right

Just Say It: Americans Want Strong Families

It’s no groundbreaking idea that sports are a fairly accurate meter of cultural swings. From trans infiltration to disdain for Americanism, ideological fads have been on full display on the court. And the latest Nike ad may be the smoking gun conservatives have been waiting for—society is shifting again, this time towards strong families. Of […]

2 days ago

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