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Nike Reveals a World Cup Universe That Rips Up Its Own Script

Summary by Adweek
Nike’s six-minute film sets the scene for 12 weeks of content in its high-stakes World Cup campaign.

17 Articles

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The Beginning of the Nike Football Universe, Highlighting Instinct, Creativity, and Freedom for Soccer: Nike Unveils "Rip the Script" Campaign OSEN = Reporter Seo Jeong-hwan Soccer superstars have gathered en masse for the World Cup. Nike, with a new campaign targeting soccer fans worldwide this summer

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Nike presented Rip the Script, a six-minute film campaign that marks the beginning of his strategy for the 2026 World Cup and brings together some of the world's greatest football figures along with renowned celebrities from popular culture.

·Guayaquil, Ecuador
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Nike advertisements viser hva verden tenker om Norge.

·Oslo, Norway
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  • 45% of the sources are Center
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Adweek broke the news on Thursday, June 4, 2026.
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