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Nigeria: Ojude Oba 2025 to Attract Over 100 Million Global Participants

  • The 2025 Ojude Oba festival took place on Sunday, June 8, 2025, at the Awujale pavilion and Dipo Dina International Stadium in Ijebu-Ode, drawing over 100 million expected participants globally.
  • The festival's scale and importance grew from its 200-year history and recent federal-state collaboration aimed at leveraging cultural tourism for economic growth and job creation.
  • Event features included colourful regalia, age-grade processions, equestrian displays, nationwide attendance estimates of up to three million, and extensive security deployment to ensure safety.
  • Minister Hanatu Musawa emphasized collaboration to increase prosperity, Governor Dapo Abiodun called the festival a living heritage, and Coordinator Dr. Fassy Yusuf assured a safe, culturally vibrant festival.
  • An advocacy group focused on tobacco control has called on the Ojude Oba festival organizers and the Awujale of Ijebuland to designate the event as smoke-free, citing public health legislation and the timing following World No Tobacco Day as key reasons to preserve the festival’s cultural significance.
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allAfrica broke the news in South Africa on Friday, June 6, 2025.
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