40% of Romanians Associate Lidl with the Lowest Food Prices, Shows a NielsenIQ Study

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Lidl is the retailer most frequently associated by Romanian consumers with the lowest food prices, according to a NielsenIQ study conducted in early 2026. 40% of respondents indicated Lidl, compared to 22% for the second-place retailer and 11% for the third-place retailer.

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Suceava News Online

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Suceava News Online

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In an economic context marked by inflation and increasing attention given by Romanians to the value of the shopping basket, a study carried out by NielsenIQ shows that Lidl is the most frequent retailer associated with Romanian consumers with the lowest food prices.* The result confirms the perception built over time by constant investment in maintaining affordable prices and by measures dedicated to protecting customers' purchasing power....

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Reading Time: 3 minutesIn an economic context marked by inflation and increasing attention that Romanians give to the value of the shopping basket, a study carried out by NielsenIQ shows that Lidl is the most frequent retailer associated with Romanian consumers with the lowest food prices*.The result confirms the perception built over time by constant investment in the ...