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Nielsen To Extend PPM Panel Lengths
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Nielsen To Extend PPM Panel Lengths
In a memo sent to client stations today, Nielsen announced that it will no longer expire PPM Panel homes at approximately 2 years. Instead, Nielsen will stretch the panel time to 32 to 38 months. Nielsen does not proactively disclose to panelists that their maximum tenure is 2 years, but their tenure is internally tracked and Nielsen expires homes as they near the 2 year mark. Nielsen says that recent analysis shows that about 36% of panelists r…
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