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Nielsen Rolls Out Suite of TV Ratings Updates for 2026-27 Season
The update adds wearable audio devices and revised data sources to capture multiple viewers watching together, Nielsen said.
Summary by The Hollywood Reporter
3 Articles
3 Articles
Nielsen Makes New Bid to Capture ‘Co-Viewing’ as TV Season Approaches
Nielsen is really working the room. The media-measurement giant aims to measure viewers of video content more accurately and will place a focus on capturing so-called “co-viewing,” or multiple viewers watching the same piece of programming together at the same location. The effort means TV executives may get more credit for shows that bring people together at parties and in bars, among other gathering places. Nielsen will use new wearable mea…
·Los Angeles, United States
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Coverage Details
Total News Sources3
Leaning Left2Leaning Right0Center0Last UpdatedBias Distribution100% Left
Bias Distribution
- 100% of the sources lean Left
100% Left
L 100%
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