Nielsen Details Improvements to Audience Measurement Capabilities
The updates add wearable co-viewing data, newer survey inputs and revised weighting to make audience estimates more accurate, Nielsen said.
- On Wednesday, Nielsen announced a series of enhancements to its Big Data + Panel measurement system, taking effect August 31 ahead of the fall TV season. The updates received approval from the Media Rating Council.
- The changes address previous client pushback regarding data latency in Nielsen's Advertising Research Foundation DASH universe estimates. These refinements aim to better align The Gauge report with industry currency ratings used to set ad rates.
- Nielsen will incorporate data from wearable devices that panelists wear like smart watches to capture co-viewing. This passive measurement, which does not require formal login, helps calculate out-of-home viewing more reliably.
- Integrating data from the Census Bureau's American Community Survey and the National Hispanic Enumeration Survey improves Spanish-language demographic estimates. Nielsen also updated its machine-learning tool to prevent data from skewing toward older residents.
- As streaming approaches half of all U.S. TV usage, Nielsen CEO Karthik Rao said, "We are relentless in our pursuit of delivering the most accurate measurement possible." The updates position Nielsen as the industry standard amid evolving viewing habits.
13 Articles
13 Articles
Nielsen enhances data measurement
Audience measurement specialist Nielsen has shared a number of key enhancements to its currency methodology before the new broadcast TV season. It says that together, these updates make Big Data + Panel currency measurement more accurate than ever before. As with all of the recent Nielsen measurement innovations, the goal is for more accurate ratings […]
Nielsen will enhance its ratings system using wearable devices
In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices. Today, Nielsen announced "a number of key enhancements" that are being added to its data capturing process ahead of the upcoming fall TV season. As of August 31st, Nielsen's co-viewing data will now include information obtained from smart-watch like…
Nielsen Details Improvements to Audience Measurement Capabilities
NEW YORK—Nielsen has announced a number of improvements to its Big Data + Panel currency measurement that the company says will improve its currency methodology before the new broadcast TV season and provide more accurate ratings. The improvements include better co-viewing data in the runup to the popular fall football season, improved measurement of Hispanic audiences, updates to automatic content recognition (ACR) technology, improved demograp…
Nielsen to formalize audience measurement with wearable tech
(Graphic by The Desk) Nielsen is moving forward with changes to its Big Data + Panel methodology after trialing a new ratings system that incorporated co-viewing signals from wearable technology during the Super Bowl earlier this year. The updates will be incorporated August 31, ahead of the new broadcast television season. Nielsen said the changes are intended to make Big Data + Panel measurement more accurate, though the company cautioned that…
Nielsen Changes How It Captures Co-Viewing and Demographic Details for More Accurate Ratings
Nielsen is rolling out a number of changes in an effort to make its rating more accurate, including shifts to the way the company captures co-viewing and demographic details. Beginning Sept. 1, the company will incorporate data collected from Nielsen’s smart watch-like devices that are worn on panelists’ wrists. The devices, which were piloted earlier this year, capture audio from TV events, shows and movies, enabling a more passive measurement …
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