IGD: Nearly Three-Quarters of Shoppers Changed Their Food Choices This Summer

IGD: Nearly three-quarters of shoppers changed their food choices this summer

Close to 75% of UK shoppers changed their behaviour as the prolonged heatwave and the 2026 FIFA World Cup reshaped demand.

Nibbling Away at Food Choices

By Sidney Secular July 28, 2026 Obtaining good food is less of an achievable goal now than it once was. Present economic circumstances are eating away at our incomes with out-of-sight housing costs, electrifying utility bills, steadily increasing insurance premiums, and other economic matters over which we Americans have no control! Therefore, in order to...

New Data On Impact Of Heatwave And World Cup On Food Choices Offers Learnings For Businesses

With the recent heatwave and World Cup both affecting how people ate, drank and socialised, new IGD ShopperVista research explores the shifts in consumer behaviour and what food and drink businesses can learn from it. While warm weather typically encourages (more…) The post New Data On Impact Of Heatwave And World Cup On Food Choices Offers Learnings For Businesses appeared first on KamCity.

Heatwave reshapes shopper food and drink choices

While warm weather usually results in people spending more time outdoors, the extreme heat of recent weeks has seen over half of people opt to stay indoors and 71% of shoppers said their usual food and drink choices were different during hot weather. New data from IGD ShopperVista shows that 56% of people stayed at home during bouts of hot weather and almost half (47%) claimed that they did not enjoy the heat. As people focused on keeping cool a…

Nearly 75% of shoppers changed their food choices during heatwave ...

The recent heatwave and World Cup both affected how - and what - shoppers consumed this summer

Shopper choices reshaped by heatwave, research shows

With the hot weather affecting how people eat, drink and socialise, new IGD ShopperVista research explored the shifts in consumer behaviour and what food and drink businesses can learn from it. While warm weather typically encourages people to spend time outdoors and socialise through BBQs… This story continues at Shopper choices reshaped by heatwave, research shows Or just read more coverage at Talking Retail