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NHS to reward people who walk 30 minutes a day
The scheme will reward participants with vouchers and other incentives as NHS England seeks to get more than 100,000 people walking regularly.
- Early next year, NHS England will launch a 'marathon a month' challenge asking people to walk around 30 minutes daily, covering roughly 26 miles monthly with rewards for those completing the goal.
- Around 12 million adults are classified as physically inactive, a status NHS England associates with one in six deaths, prompting the agency to target more than 100,000 participants.
- Former Olympic medallist Sir Brendan Foster, founder of the Great North Run, is partnering with the NHS to harness 'streak' culture; he says walking 30 minutes five times weekly could add four extra years of healthy life.
- Participants like Lauren Andrew support the gamified incentives, though Sonia Pombo, head of research at Action on Salt & Sugar, warns the government must pair such initiatives with stronger prevention measures.
- The NHS will release full details of the voucher scheme in coming months while covering initial setup costs and seeking philanthropic backing from major corporates to sustain the program.
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41 Articles
41 Articles
The IndependentReposted by 
The Independent (US)
The Independent (US)NHS could reward people who walk 20 minutes a day with vouchers
The scheme is set to launch in January and get the country walking at least a marathon a month
·London, United Kingdom
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der Standard AT+2 Reposted by 2 other sources
For 30 minutes of exercise per day there are vouchers and discounts. The initiative starts next year
·Vienna, Austria
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Coverage Details
Total News Sources41
Leaning Left6Leaning Right4Center18Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
L 22%
C 64%
14%
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