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NHL says the 2026 playoffs is the most-watched on record, averaging 1.8 million viewers
On Tuesday, the NHL announced the 2026 Stanley Cup Playoffs averaged 1.8 million viewers in the U.S., surpassing the 1996 record of 1.56 million and marking a 68% increase over last year.
Several factors contributed to the spike: Nielsen's updated viewer counting methods, the 4 Nations Face-Off and Olympics boosting hockey's appeal among women, and shows like 'Heated Rivalry' and 'Off Campus' expanding the audience.
Carolina defeated Vegas in six games during the Stanley Cup Final, achieving record viewership despite the absence of several major hockey markets in the country.
ESPN reported the Final was the most-watched championship series since 2019, confirming sustained postseason interest across the league.
This spring's viewership data illustrates a shift in audience demographics, with increased engagement from new media and tournaments positioning the NHL for sustained market growth.