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Lions HC Not Losing Sleep but Knows They Must Weigh Injury Risks with Flag Football Boom

The league will be backed by investors including Tom Brady and Serena Williams as the NFL seeks to build a professional pathway for flag football.

  • On Monday, The National Football League announced a partnership with TMRW Sports to develop and launch a professional flag football league for men and women.
  • NFL clubs authorized an investment of up to $32 million through 32 Equity to support the league, as flag football has become 'fundamental' for the NFL's international strategy, said NFL Executive Vice President O'Reilly.
  • High-Profile investors backing the project include NFL legends Tom Brady, Peyton Manning, and Joe Montana, alongside women's sports icons Billie Jean King, Serena Williams, and Alex Morgan.
  • The league creates a professional pathway for elite athletes, supporting girls and young women who can now see their dreams extend to the professional level, King said.
  • With the sport set for the 2028 Los Angeles Olympics, the league remains in its 'infancy,' as TMRW founder and CEO Mike McCarley described the professional pathway as an 'accelerant that the Olympics has proven to be.
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The Hollywood Reporter broke the news in Los Angeles, United States on Monday, March 30, 2026.
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