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Lachlan Murdoch Says Fox Will 'Rebalance' Sports Portfolio if NFL Rights Increase in Price

Summary by Awful Announcing
NFL games are by far the most valuable programming left on television, and broadcasters will go to great lengths to secure the rights to air them. And with the NFL suggesting it is interested in renegotiating its current set of media rights deals several years early, broadcasters are preparing for the price of NFL games to go up sooner rather than later. The NFL could look to renegotiate its current deals as soon as this year. Currently, the lea…
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Awful Announcing broke the news in on Wednesday, February 4, 2026.
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