Xbox Game Pass Doesn't Change the Way People Game, Study Finds

A Study Reveals Xbox Game Pass’s Real Impact Might Be on Purchases, Not Playtime

A new industry study is questioning whether Xbox Game Pass is changing how people play games at all. A study conducted by market research firm Newzoo concluded that Xbox Game Pass subscribers behave much like PlayStation players. Despite Microsoft’s huge investment in studios and exclusive titles, the data shows Xbox gamers aren’t necessarily playing more […]

Xbox Game Pass doesn't change the way people game, study finds

Xbox Game Pass looks from the outside to be a resounding success. For consumers especially, as it gives out the latest games for a monthly fee, meaning if you even play just a couple of brand-new titles a year, you've essentially got your money's worth from the subscription. But, according to a recent study by Newzoo (via TheGamer), the firm found that there was no difference in the way Game Pass subscribers engaged with games compared to PlayS…

NewZoo study finds Xbox Game Pass players sample but not buy

Part of Newzoo’s methodology was to only count games that a player spent more than two hours with, eliminating quick demos, trials, or Steam refund window plays. The process exposed a trend; Game Pass users try a lot of games but don’t really stick to most of them. There is so much offering in Game Pass that if you’re not getting hooked on the game very quickly, you just go on another one, and you try another one until you find the one where you…