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Newsfluencers: The Role of Creators in a Changing Local Media Landscape
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Newsfluencers: The Role of Creators in a Changing Local Media Landscape
It’s no secret: the way people get their news is changing fast. According to Pew Research Center, one in five Americans now say they regularly get their news from influencers on social media. For Gen Z, that number jumps to 37% – a higher percentage than those who rely on print, cable, or even network news. A full 65% of those who get news from influencers say it helps them better understand current events, and nearly three-quarters say that new…
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