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News Sites Drive Highest Digital Ad Engagement in Ghana, Study Finds
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News Sites Drive Highest Digital Ad Engagement in Ghana, Study Finds
News Ghana, Latest Updates and Breaking News of Ghana, News Ghana, https://www.newsghana.com.gh/news-sites-drive-highest-digital-ad-engagement-in-ghana-study-finds/News websites outperform other digital platforms for advertising engagement in Ghana, according to a 2024 Eskimi analysis of over 14,000 global ad campaigns. The AdTech firm reported 55% of top-performing websites were news portals, with tech sites comprising 15%. Mobile apps showed d…
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