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News Australia & VRC Launch Multi-Platform, Data-Led Melbourne Cup Campaign

Summary by B&T
New tech smarts from News will help advertisers reach you on Cup day. Won't pull you out of the Rose Garden, however.
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2 Articles

B&TB&T

News Australia & VRC Launch Multi-Platform, Data-Led Melbourne Cup Campaign

New tech smarts from News will help advertisers reach you on Cup day. Won't pull you out of the Rose Garden, however.

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adnews.com.auadnews.com.au

News Australia and VRC expand data partnership for the Melbourne Cup

Combines VRC's first-party customer data with News Australia's audience insights.

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adnews.com.au broke the news in on Monday, November 3, 2025.
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