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Newcastle United apologise and delete scene in Adidas video as Steve Bruce bacon gag cleared up

  • On June 30, Newcastle United launched their third kit amid controversy over a scene featuring a flag resembling the Rising Sun, prompting an apology and removal of the video.
  • Fans spotted a flag resembling the WWII Japanese Rising Sun flag in a video, prompting Newcastle to delete and apologise amid tensions ahead of their South Korea tour.
  • The club's statement confirms the removal and apology after the scene showing a flag resembling the Rising Sun was identified, and an edited version was reposted on social media.
  • The club’s swift apology and removal of the offensive scene ahead of their South Korea tour aim to mitigate backlash and support community initiatives through shirt sales for their Foundation.
  • Next fixtures include v Celtic on July 19, then matches in Korea, with Adidas describing the kit as a modern tribute blending history and style.
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The club of the Magpies did not expect such a wave of negative comments. In issue: a flag symbol of the Japanese imperial army present in a video clip.

·Paris, France
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(Seoul = Yonhap News) Reporter Bae Jin-nam = Newcastle United of the English Premier League (EPL), ahead of a match in Korea, has revealed its new season uniform...

·Korea, Republic of
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Chronicle Live broke the news in Newcastle upon Tyne, United Kingdom on Tuesday, July 1, 2025.
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