New York Launches NY LOVES CANADA Tourism Promotion

New York launches NY LOVES CANADA tourism promotion

New York launched the NY LOVES CANADA program to boost cross-border tourism following a sharp decline in Canadian visitors.

New York launches tourist marketing program focused on Canadians

In a bid to convince more Canadians to visit New York, the state has launched a “NY Loves Canada” promotion to highlight deals and experiences that Canadians can benefit from throughout the rest of this year.

Hochul extends invitation to Canadian travelers to visit New York state

New York offers deals to Canadian travelers after visits drop 26%

New York offers discounts to bring back Canadian tourists after 26% drop

After a significant drop in Canadian visitors and spending during 2025, New York State has launched a promotional campaign to encourage its northern neighbours to make the trip across the border again. Canada is the biggest source of international visitors to New York, but Canadian visitor numbers fell by 26% in 2025, while spending by Canadians declined by 28%. To address this, the New York Department of Economic Development has announced that …