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New York Finalizes Social Media Restrictions for Kids

The law requires age checks, limits addictive feeds and overnight notifications, and allows civil penalties of up to $5,000 per violation.

  • On Tuesday, Governor Kathy Hochul and Attorney General Letitia James announced final regulations for the SAFE for Kids Act in Brooklyn, establishing new requirements for social media companies operating in New York.
  • Officials aim to protect minors from "addictive" algorithmic feeds and nighttime notifications linked to depression and anxiety. James argued that platforms have prioritized engagement over the well-being of young users.
  • The law targets "Addictive Online Platforms" where users spend at least 20% of their time on curated feeds. Companies have 180 days to comply or face civil penalties of $5,000 per violation.
  • Parent Andrea DiSquisquale praised the "real safeguards" for closing gaps families could not address alone, while industry group Tech:NYC cautioned that age verification requirements must work practically to avoid unintended consequences.
  • By January 25, 2027, when the legislation takes full effect, companies must verify user age before allowing access to algorithmic feeds or nighttime notifications, shifting default settings for minors.
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WRGB broke the news on Tuesday, July 28, 2026.
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