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European Athletics, broadcasters issue guidelines on preventing sexualisation of female athletes
The 23-page Raising the Bar guide tells broadcasters to avoid revealing angles and slow-motion replays that distract from athletes’ performance.
The European Broadcasting Union partnered with European Athletics to introduce new broadcasting guidelines aimed at preventing the sexualization of women athletes through selective camera angles and slow-motion replays.
Broadcasters are advised to avoid potentially "compromising" shots, as the 23-page Raising the Bar document warns against lingering body shots and low-angle cameras capturing revealing views.
EBU British Olympic pole vaulter Holly Bradshaw said some athletes become distracted by camera positions during competitions, and she has received social media abuse and seen "inappropriate videos" of herself.
"The sexualization of women athletes through selective camera angles and editing choices continues to be a significant concern," said Glen Killane, Executive Director of EBU Sports.
New directives prioritize athletes' technical ability and compelling storytelling, encouraging wider angles showing run-ups and take-offs to replace previously problematic broadcasting techniques.