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New Wisconsin AD Shawn Eichorst Hopes to Bring some Texas Swagger to Madison
He returns after stops at Wisconsin, Miami, Nebraska and Texas, bringing five years of experience at a program that won five Directors’ Cups in six years.
- On Tuesday, July 7, 2026, Shawn Eichorst was introduced as Wisconsin's new athletic director, returning to the university where he previously served as a deputy athletic director.
- The University paid CSA Search and Consulting $150,000 to manage the search, which concluded two and a half months after Chris McIntosh left to become the Big Ten deputy commissioner.
- Joining from Texas, where the program won the Learfield Directors Cup five times in the last six years, Eichorst signed a five-year contract worth $1.6 million annually.
- Stabilizing the Badgers' football program remains a priority, as coach Luke Fickell has gone 17-21 following his successful tenure at Cincinnati.
- Born in Lone Rock, about 45 miles from Madison, Eichorst said "I love this state, and I love everything that it represents," emphasizing his commitment to unite elite head coaches.
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Associated Press News+21 Reposted by 21 other sources
New Wisconsin AD Shawn Eichorst hopes to bring some Texas swagger to Madison
New Wisconsin athletic director Shawn Eichorst spent the last eight years at Texas, and he believes his new and old schools have much in common.
·New York, United States
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New Wisconsin athletic director Shawn Eichorst outlines vision for Badgers
MADISON, Wis. — New Wisconsin Athletic Director Shawn Eichorst says building relationships and supporting coaches and student-athletes will be the foundation of his leadership as he returns to Madison. In his first extensive interview since being named athletic director, Eichorst told ESPN Wisconsin’s Wilde and Tausch his immediate focus is listening, learning and helping Wisconsin’s […] The post New Wisconsin athletic director Shawn Eichorst ou…
Coverage Details
Total News Sources29
Leaning Left11Leaning Right5Center12Last UpdatedBias Distribution43% Center
Bias Distribution
- 43% of the sources are Center
43% Center
L 39%
C 43%
R 18%
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